Feeds:
Posts
Comments

Posts Tagged ‘Microtrends — book review’

Today, after work, I went to see the new movie: “Green Lantern“, with my daughter Sarah.  I had read the reviews over the weekend and got James’ (my son) review.  He saw it at the mid-night premiere last Friday morning.  I also got a short review from a guy I know at work who goes to a lot of movies.  Everyone had mixed reactions.  The professional reviews were the harshest.  James said he didn’t think much of the main Green Lantern actor, but thought the rest of the movie was good.  My work friend said it was more of a comedy movie than a super-hero movie.
I don’t know what they were all expecting, but I thought it was terrific!!!  It had very good special effects, good comedic moments, a little romance, and some pretty good battle scenes.  I thought the main actor (Ryan Reynolds) carries the movie and is certainly better than many of the actors in the early days of comic-movies – including some more modern actors / roles  like Ben Affleck in Daredevil.  I think the best way to describe it is that it is a kind of comic book / sci-fi / space opera (minus the Italian singing).  Considering Green Lantern has always seemed a third tier super-hero to me, I found the movie to be on a par with the two most recent Batman movies.  I have read rumors there may be a trilogy, and if so, I will definitely go seem them as well.
On Sunday, I finally completed the book: “Microtrends“, by Mark J. Penn (2007©).  The author is a pollster who had his claim to fame in the Presidential campaign of Bill Clinton.  Penn is attributed with the invention of the term “Soccer Moms” and the targeting of them, which is supposedly what pushed Clinton over the top to victory in the election.  The book is a collection of short essays about over seventy microtrends (defined as a trend which is or is soon expected to be at least one percent of the population).  Many of the trends do not “seem” new to me, but one has to remember the book is now over four years old, so some of these trends have now become mainstream.
As usual with many of the books I read, I will be putting some of interesting quotes up in this blog over time.  Again, it’s not so much the newness of the idea as it is the conciseness of the ideas expression which interests me.  More critical and more favorable reviews can be found at the various on-line book sales sites.  I would only note, I tended to agree more with the positive reviews than the negative.  I also find it interesting that some reviewers simply can’t get past the “he worked for the re-election of Clinton”  factor and that seems to completely cloud their judgement (and reviews) to the point of vitriol.  It must be a sad life, not being able to get over something after all this time.
On Sunday, I also completed a very short book from my past: “The Wisdom Of Gibran“, edited by Joseph Sheban (1966©).  I first heard of Kahlil Gibran when I was in high school.  I’m not sure if I read this book or another very much like it, but I remember  being very touched by this “strange” person, who seemed to write as if he were from a fictional, medieval place and time.  Back then, I used to keep a journal and I remember writing quote after quote from Gibran in the journal.  As strange as it may sound, Gibran was like a “Star Wars” Yoda figure to me, speaking honestly to me, but in a funny version of English.  It was only on reading this book yesterday, that the image of Yoda came back to me.  It’s funny how life can go around in circles and create its own chain of links.
A couple of months ago, I bought Gibran’s collected works in a single volume.  This collection of short quotes has reminded me they (the full works) are on the shelf calling to me…
Keep me away from the wisdom which does not cry, the philosophy which does not laugh and the greatness which does not bow before children.
—  Kahlil Gibran
from “Mirrors Of The Soul
.

Read Full Post »

%d bloggers like this: