Posts Tagged ‘Bobbie Van-Adibe’

In a world of almost zero packaging cost and instant access to almost all content in this format, consumers exhibit consistent behaviour: They look at almost everything.  I believe that this requires major changes by the content producers — I’m just not sure what changes!
     —    Bobbie Van-Adibe
CEO of Ecast (a digital jukebox company)
Quoted by:  Chris Anderson
From his book: “The Long Tail

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