Execution Not Intensity

Players must execute.  They can’t depend on emotion to win.  It doesn’t matter how much you want to win the game.  Everyone in the NFL is intense.  It’s foolish to think we can out intensity them.  The bottom line is: Can we execute a series of plays almost flawlessly?  Only through repetition and experience with those plays can each player complete the necessary assignments.  If you want something too badly, you can throw yourself out of sync trying to make a play that isn’t really achievable.  It’s not the attitude or the personnel that does it.  It’s how well you do things.  Don’t count on heroics.  Count on execution, on the things we have practiced and are good at.
—  Bill Walsh
Former 49er Head Coach
As quoted in “The Genius“, written by David Harris
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