The critical factor whenever people work together, is that they expect something of each other. It’s not just that the coach expects a lot of the players — it’s the fact that the players expect a lot of each other. We establish a standard of performance here where each man is an extension of his teammates. We prepare for every contingency and through all of this there is a single thrust — sacrifice for your team because you infinitely care. You are truly a Forty Niner when you aid and assist each other, when you believe in each other.
— Bill Walsh
Former 49er Head Coach
As quoted in “The Genius“, by David Harris
