Reaching The Right Audience

Billy, don’t shoot too high — aim lower and the common people will understand you.  They are the ones you want to reach — at least they are the ones you ought to reach.  The educated and refined people will understand you any way.  If you aim too high your ideas will go over the heads of the masses and only hit those who need no hitting.
—    Abraham Lincoln
(advising his law partner William Herndon about speaking to the common people)
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