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Archive for October 26th, 2011

The first task of Blink is to convince you of a simple fact: decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.
…So, when should we trust our instincts, and when should we be wary of them?  Answering that question is the second task of Blink.  When our powers of rapid cognition go awry, they go awry for a very specific and consistent set of reasons, and those reasons can be identified and understood.  It is possible to learn when to listen to that powerful onboard computer and when to be wary of it.
The third and most important task of this book is to convince you that our snap judgments and first impressions can be educated and controlled.  I know that’s hard to believe.
  —  Malcolm Gladwell
From his book: “Blink
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