What Are You Looking At?

So for most subjects, people rely on a combination of news shows, Web sites, magazines, radio, chatter with friends, and their own gut.  And given how unscientific almost all of those sources are, most people end up being wrong much of the time about what is actually going on.  They are influenced by what looks right, and by what they want to see.  They rarely take the time to look at the cold hard facts of what is happening.
—    Mark J. Penn
From his book:  “Microtrends“
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