Archive for May 18th, 2011

The other thing that happens when consumers talk amongst themselves is that they discover that, collectively, their tastes are far more diverse than the marketing plans being fired at them suggest.  Their interests splinter into narrower and narrower communities of affinity, going deeper and deeper into their chosen subject matter, as is always the case when like minds gather.  Encouraged by the company, virtual or not, they explore the unknown together, venturing farther from the beaten path.
     —    Chris Anderson
From his book:  “The Long Tail
[The italics and bolding above are mine.  Substitute “paranoid domestic terrorist” for “consumers” and “public education” for “marketing plans” and see if a chill doesn’t run down your spine…    —    KMAB]

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