I’m Just Not Sure

In a world of almost zero packaging cost and instant access to almost all content in this format, consumers exhibit consistent behaviour:  They look at almost everything.  I believe that this requires major changes by the content producers — I’m just not sure what changes!
—    Bobbie Van-Adibe
CEO of Ecast (a digital jukebox company)
Quoted by:  Chris Anderson
From his book:  “The Long Tail“
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