Let me start with a fundamental observation: most people don’t know what they want unless they see it in context. | |
— Dan Ariely | |
From his book: “Predictably Irrational“ | |
[This is why we do prototyping! — KMAB] | |
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Archive for April 5th, 2011
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Posted in Philosophy, Quotes, Reading, Science and Learning, tagged Dan Ariely, Philosophy, Predictably Irrational, Quotes, Reading, Recommended Reading on April 5, 2011| Leave a Comment »