Let me start with a fundamental observation: most people don’t know what they want unless they see it in context.
— Dan Ariely
“Predictably Irrational”
[This is why we do prototyping! — KMAB]
Archive for April 5th, 2011
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Posted in Philosophy, Quotes, Reading, Science and Learning, tagged Dan Ariely, Philosophy, Predictably Irrational, Quotes, Reading, Recommended Reading on April 5, 2011| Leave a Comment »
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